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It’s no secret; we live in a world in which we are constantly bombarded by fads, facts and disruptive technologies that threaten to change the industries we work in. We’re expected to continually adapt to keep up with trends, all while discerning between fact and fiction in a sea of information. It’s nothing short of challenging. Conferences and workshops are a way of helping us make sense of what’s out there and giving us perspective.

Here are five reasons why you should attend them:

1. Stay ahead of the curve

Industry experts, thought-leaders and influencers have used conferences to launch ideas, share new research, offer a unique perspective, and provide forecasts. Attending conferences allows you to keep abreast of issues in a changing market and make educated decisions when it comes to your industry.
In addition, it exposes you to new ways of conducting your business, helping you and your company stay one-step ahead of the pack.

2. Reviving the art of face-to-face networking

While networking has taken on a whole new meaning in our digital age; there’s nothing quite like a personal touch. Conferences and workshops enables people to connect in a way that is impossible from a distance.
A recent study found that 95% of respondents believe face-to-face meetings are essential based on the ideas it can generate and opportunities it opens up. Conferences and workshops make it easier to forge connections and partnerships, as the adage goes: your network is your net worth.

3. Knowledge is power

Gaining expertise in your field is invaluable today. Attending conferences where government officials and experts offer case studies or discuss and explain new regulations relevant to you and your company enables you to gain a foothold in your industry.
Returning from a conference and providing your peers and leaders with this knowledge allows you to grow your business and prosper.

4. Opportunities for business

What better way is there to create business opportunities than at a conference? Conferences and workshops facilitate the right environment to meet with industry suppliers and vendors and allow you to discover new services and products for your business. In addition, you’ll have access to a range of industry heavyweights looking out for new business ventures.

5. Get inspired

Conferences are designed to motivate and encourage so that attendees can leave inspired and excited in the knowledge that they can implement what they’ve learned. Conferences and workshops are intended to keep attendees engaged long after it’s over so that there are long-term gains from attending the event.