Dubai, 31 March 2009, ACB is committed to a long term strategy endorsing quality in the construction industry. Sponsorship of the Real Estate Awards programme proved an ideal platform to support this vision.  ACB has attained numerous international quality awards for air conditioning systems including Eurovent, TUV, CE and ISO:TUV, and feels it is entirely fitting that they should promote best-practice of design in the Real Estate market.

One of the key benefits of the sponsorship will be the chance to participate as one of a very limited number of suppliers who will exhibit at Cityscape Abu Dhabi.  “Some brands use saturated advertising but we are more strategic and such insight draws the attention of our target audience” said Basel Shakra, Managing Director.  When asked about the audiences which are being reached by participation in Cityscape Abu Dhabi, he commented: “It enables us to interface with large numbers of developers and private property owners. These people are time-poor and the usual obstacles to business relate to their many commitments so we can cover a lot of ground here”.

ACB was also a sponsor of the Architecture Awards at Cityscape Dubai in 2008.