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Post Conference Workshops
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| Workshop Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments. Lunch will be served at 14.30 following the close of day. |
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Workshop A:
Global Property Solutions In A Challenged Economy |
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Marketing and selling residential real estate in turbulent global markets requires, new, creative apporaches grounded in experience and intelligence. Louise M Sunshine, Chairman and CEO of Domineum, is a master innovator and problem-solver who has an unequalled track record successfully redefining markets and repositioning properties under difficult conditions.
Perennially, challenging convention, Ms Sunshine will provide candid insights into strategies for proactively adapting to today's demanding and ever-changing markets. A groundbreaking programme for harnessing the internet to buffer developments against market downturns and create opportunities for savvy, forward-thinkers will be demonstrated.
Participants will leave with a fresh perspective, renewd vigour and optimism that indeed it is possible to take the stress out of distressed property.
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Workshop B:
Real Estate Marketing: Being Unique In a World of Carbon Copies |
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With its US$327bln capital projects Abu Dhabi is indeed becoming the most lucrative investment destination in the Middle East. But with hundreds of new projects being launched ever year, it’s a well known fact that some will do better than others. You only have to look at the global economy. Investors want a well established brand – someone they can trust. Are you one of those brands? Is your real estate brand sufficiently defined? Do you think it attracts the right investors? Is it taken seriously? Attend this cutting edge workshop and find out the answers to all of those questions plus:
- What you need to know when you draft your marketing strategy?
- Using market research to create a brand that will target the right market and the right sectors
- Understand the growing importance of brand identity and how it can make your project special
- Implementing green marketing strategies
- Putting your marketing plan into action
- Using the internet as a marketing tool
- Bringing into play well known PR techniques
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Workshop C:
Cleantech For Construction: Become Green And Make Money Out Of it |
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The construction sector is the fastest growing industry sector in the GCC. As some of the world’s most daring architectural pieces are being built, many critics are pointing at construction companies for not caring enough for the environment and the carbon footprint released when building these architectural masterpieces.
But as the first carbon neutral city in the world is being built, construction companies do realise the importance of using clean technologies. But which one should they go for? Is LEED certification the only available model? If it is not, which one suits your company the most? And most importantly of all, how do you make money out of this green talk?
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