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With its US$327bln capital projects Abu Dhabi is indeed becoming the most lucrative investment destination in the Middle East. But with hundreds of new projects being launched ever year, it’s a well known fact that some will do better than others. You only have to look at the global economy. Investors want a well established brand – someone they can trust. Are you one of those brands? Is your real estate brand sufficiently defined? Do you think it attracts the right investors? Is it taken seriously? Attend this cutting edge workshop and find out the answers to all of those questions plus:
- What you need to know when you draft your marketing strategy?
- Using market research to create a brand that will target the right market and the right sectors
- Understand the growing importance of brand identity and how it can make your project special
- Implementing green marketing strategies
- Putting your marketing plan into action
- Using the internet as a marketing tool
- Bringing into play well known PR techniques
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